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Strategy

The Ultimate Guide to Crafting a Winning Strategic Marketing Plan

The Ultimate Guide to Crafting a Winning Strategic Marketing Plan

By Mark Hope / November 8, 2024 / 0 Comments

Are you looking to align your marketing efforts with your business goals? A strategic marketing […]

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Essential Strategy Frameworks for Business Success

Essential Strategy Frameworks for Business Success

By Mark Hope / November 7, 2024 / 0 Comments

Are you looking to master strategic planning for your business? Strategy frameworks are critical for […]

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Compare Business and Military Strategy

Compare Business and Military Strategy: Insights and Lessons for Success

By Mark Hope / November 1, 2024 / 0 Comments

How do business and military strategies compare? Both involve anticipating challenges, making critical decisions, and […]

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A group of people in business attire sits around a rectangular table in a strategy planning meeting. Laptops and documents displaying charts and graphs are spread across the table. A potted plant and coffee cups are also visible, enhancing the collaborative atmosphere.

Effective Strategy Planning for Business: A Comprehensive Guide

By Mark Hope / October 21, 2024 / 0 Comments

Effective business strategy planning ensures long-term success. In this guide, you’ll learn to create a […]

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A silhouetted figure navigates a futuristic, digital landscape, filled with geometric shapes and circuit-like patterns. This dynamic scene features a glowing sun in the distance, seamlessly blending reality with virtual elements in a complex, BANI framework-inspired abstract environment.

Navigating a BANI World: Strategies for Future Leadership

By Mark Hope / October 14, 2024 / 0 Comments

Listen to The Asymmetric Marketing Podcast’s overview of this article The BANI concept captures today’s […]

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Cover of The Art of War (Annotated); by Sun Tzu

The Art of War Annotated: Insights and Strategies for Modern Success

By Mark Hope / October 4, 2024 / 0 Comments

This article explains how annotated versions of Sun Tzu’s classic, rooted in ancient Chinese military […]

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A digital hand appears to hold a glowing dollar sign with two arrows, one red pointing left and one green pointing right, symbolizing financial transactions and competitor strategy. The background is dark with abstract blue light patterns.

Price Competitor Strategy: Pros, Cons & Tips

By Mark Hope / October 2, 2024 / 0 Comments

Want to stay ahead of your price competitors? This article identifies, analyzes, and adapts competitors’ […]

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10 Lessons from The Art of War

10 Essential The Art of War Lessons You Need to Know

By Mark Hope / October 1, 2024 / 0 Comments

Are you looking for strategic wisdom? Sun Tzu’s Art of War offers powerful lessons in […]

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A person in a suit touches a virtual icon of a target with an arrow, symbolizing a goal. Other icons, representing Product Market Development (PMD), include a handshake, lightbulb, group of people, bar chart, and magnifying glass—denoting ideas, teamwork, success metrics, and search/research.

Understanding Product Market Development (PMD): Definition and Practical Uses

By Mark Hope / October 1, 2024 / 0 Comments

PMD stands for Product Market Development. It is a growth strategy in which businesses sell […]

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Line icons representing VUCA world: Volatility, Uncertainty, Complexity, Ambiguity.

Mastering Leadership in a VUCA World: Strategies for Success

By Mark Hope / September 29, 2024 / 0 Comments

Listen to The Asymmetric Marketing Podcast’s overview of this article VUCA stands for Volatility, Uncertainty, […]

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A hand skillfully draws a SWOT analysis on a chalkboard. The circle is artfully divided into four sections labeled: Strengths, Weaknesses, Opportunities, and Threats. Arrows link the sections in a clockwise flow, illustrating their intricate relationship.

Top Benefits of SWOT Analysis for Your Business Success

By Mark Hope / September 25, 2024 / 0 Comments

SWOT analysis helps your business succeed by offering a structured way to identify strengths, weaknesses, […]

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A chessboard with golden chess pieces is placed on top of a digital world map with data visualizations, charts, and graphs. The king piece is the focus in the center, symbolizing strategic decision-making and global analytics—a true business wargame unfolding before your eyes.

Master Decision-Making with the OODA Loop

By Mark Hope / September 21, 2024 / 0 Comments

The OODA Loop, which stands for Observe, Orient, Decide, Act, is a robust decision-making framework. […]

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A series of ladders of varying heights leans against a blue wall. One prominent ladder reaches a red and white target symbol, suggesting the concept of achieving a goal through competitive benchmarking.

Competitive Benchmarking Examples: A Comprehensive Guide to Outperform Your Competitors

By Mark Hope / September 17, 2024 / 0 Comments

Competitive benchmarking is no longer just a best practice-it’s essential. It allows businesses to evaluate […]

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Two silhouetted samurais facing each other with katanas drawn, stand on a grassy field at sunset. The sky is golden yellow with the sun low on the horizon, and three birds fly in the distance, as if illustrating a scene from "The Art of War.

The Ultimate Guide to Understanding The Art of War Book

By Mark Hope / September 13, 2024 / 0 Comments

The Art of War Book, by Sun Tzu is a foundational text in military strategy […]

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Two people in suits are examining a detailed map on a wooden table, strategizing as if engaging in the war of business. One points with a finger while the other holds a pen. Nearby, there's a tactical rifle, binoculars, and a small drone, tools for their high-stakes pursuit.

The Ultimate Guide to Mastering the War in Business Strategy

By Mark Hope / September 11, 2024 / 0 Comments

The concept of a ‘war in business‘ highlights how business competition resembles a military operation, […]

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A marble statue of Benjamin Franklin seated and wearing historical attire is prominently displayed indoors. To the right, a wall features the inscription: "To err is human, to repent divine, to persist devilish." The setting is grand with ornate columns in the background, a testament to "Diligence is the Mother of Good Luck.

Diligence vs Persistence: Unveiling the Power of Both in Business

By Mark Hope / August 30, 2024 / 0 Comments

Benjamin Franklin, one of America’s most celebrated Founding Fathers, was known for his wisdom, wit, […]

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A silhouette of a person in a suit stands amidst an abstract cityscape with geometric shapes, lines, and spheres. The background features muted colors transitioning from beige to blue, conveying a blend of technology and modernity with an intriguing hint of asymmetry that captures the essence of business innovation.

Mastering the Power of Asymmetry: Essential Reads for Business Strategy and Innovation

By Mark Hope / August 23, 2024 / 0 Comments

The article “Mastering the Power of Asymmetry: Essential Reads for Business Strategy and Innovation” highlights key books that offer unique perspectives on leveraging asymmetry in business. These resources guide leaders in using unconventional strategies to outmaneuver competitors and drive innovation.

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A person with long hair in a ponytail, wearing a checkered shirt, is standing in front of a large whiteboard filled with colorful sticky notes, drawings, and handwritten notes. They appear to be deeply engaged in strategic planning within a modern office setting.

Strategic Planning: How to Incorporate Sun Tzu’s Principles into Modern Business Strategy

By Mark Hope / August 16, 2024 / 0 Comments

Introduction to the Art of War Strategic planning has become more critical than ever. Companies […]

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A woman is pointing to a whiteboard filled with diagrams and sticky notes during a business planning presentation. Four colleagues are standing and listening attentively, holding papers and notebooks. The setting is a modern office with glass walls and an open ceiling.

Asymmetric Marketing – Levels of Marketing Planning

By Mark Hope / August 16, 2024 / 0 Comments

The article “Asymmetric Marketing: Levels of Business Planning” discusses the various stages of business planning, from foundational strategies to advanced, growth-oriented plans. It provides insights into how businesses can effectively structure their planning processes to align with long-term goals, ensuring that each level builds upon the previous for sustained success.

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A person writes on an aged manuscript with a quill and ink by candlelight. The warmly lit scene highlights their hands, the parchment, an old book, and another rolled-up manuscript sealed with wax on a wooden table. One can almost imagine Sun Tzu's wisdom being inscribed under such intimate illumination.

Sun Tzu: The Timelessness of Strategic Thinking

By Mark Hope / August 13, 2024 / 0 Comments

The article “Sun Tzu: Timelessness of Strategic Thinking” delves into how the ancient wisdom of Sun Tzu’s “The Art of War” remains relevant in modern business strategy. It discusses key principles from the text that can be applied to contemporary strategic thinking, helping businesses navigate competitive landscapes and make more informed decisions.

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Links

CPQ Software - What Is It - Why Do I Need It to Grow Sales?
Luck Favors the Prepared
It's Not What You Don't Know...
How to Use The Art of War to Grow Your Business
CPQ Software - What Is It?
What is a Business Wargame?
Local Advertising Can Give You a Boost
Guerrilla Marketing Won't Win Every Battle
How to Keep Calm and Carry On
How to Use the Art of War in Your Business

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