Strategy

The Marketing Funnel: Awareness to Loyalty stages.

Marketing Funnel Mistakes: The Problem With Most And How We Fix Them

By Mark Hope / September 1, 2025 / Comments Off on Marketing Funnel Mistakes: The Problem With Most And How We Fix Them

Discover the most common Marketing Funnel Mistakes and how to fix them. Improve lead quality, plug leaks, elevate customer experience, and boost conversions end-to-end.

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Cartoon of dynamic inbound marketing strategy illustration

10 Best Inbound Marketing Examples You Should Know

By Mark Hope / August 13, 2025 / Comments Off on 10 Best Inbound Marketing Examples You Should Know

Looking for real inbound marketing examples that drive results? This comprehensive guide showcases 10 successful campaigns from top brands like HubSpot, Moz, and Patagonia. Discover proven strategies including content marketing, social media engagement, email campaigns, and SEO tactics that attract customers and build lasting relationships. Learn how these companies transformed their marketing efforts and apply these insights to enhance your own inbound marketing strategy.

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A woman with a ponytail and checked shirt stands facing a whiteboard covered with diagrams, sketches, and colorful sticky notes, appearing to analyze or brainstorm ideas for strategic planning games in an office setting.

Strategic Planning Games: Boosting Strategic Thinking and Team Performance

By Mark Hope / June 4, 2025 / 0 Comments

Strategic planning doesn’t have to be boring boardroom meetings filled with endless spreadsheets. Strategic planning games transform traditional planning sessions into engaging, interactive experiences that boost team performance while developing critical business strategies. These carefully designed team building activities enhance strategic thinking, improve decision-making under pressure, and strengthen team collaboration—whether your team is remote or in-person. From Mission to Mars scenarios to SWOT team challenges, discover how the right strategic planning games can revolutionize your team’s approach to problem-solving and long-term planning.

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A hand skillfully draws a SWOT analysis on a chalkboard. The circle is artfully divided into four sections labeled: Strengths, Weaknesses, Opportunities, and Threats. Arrows link the sections in a clockwise flow, illustrating their intricate relationship.

Top Benefits of SWOT Analysis for Your Business Success

By Mark Hope / May 13, 2025 / 0 Comments

SWOT analysis helps your business succeed by offering a structured way to identify strengths, weaknesses, opportunities, and threats. Understanding its benefits can enhance strategic planning, promote informed decisions, and improve your competitive edge.

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An open book on a wooden table is surrounded by stacks of closed business strategy books. Shelves filled with more volumes are blurred in the background, suggesting a library or study setting perfect for diving into strategic insights.

10 Strategy Books Other Than The Art of War

By Mark Hope / November 18, 2024 / 0 Comments

Looking for books similar to Sun Tzu’s ‘The Art of War‘? This article lists essential […]

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Mastering Strategic Planning and the Marketing Process: A Practical Guide

Mastering Strategic Planning and the Marketing Process: A Practical Guide

By Mark Hope / November 14, 2024 / 0 Comments

Looking to create a successful marketing strategy? This guide on strategic planning and the marketing […]

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The Ultimate Guide to Crafting a Winning Strategic Marketing Plan

The Ultimate Guide to Crafting a Winning Strategic Marketing Plan

By Mark Hope / November 8, 2024 / 0 Comments

Are you looking to align your marketing efforts with your business goals? A strategic marketing […]

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Essential Strategy Frameworks for Business Success

Essential Strategy Frameworks for Business Success

By Mark Hope / November 7, 2024 / 0 Comments

Are you looking to master strategic planning for your business? Strategy frameworks are critical for […]

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Compare Business and Military Strategy

Compare Business and Military Strategy: Insights and Lessons for Success

By Mark Hope / November 1, 2024 / 0 Comments

Business and military strategy share timeless principles—clarity of objective, intelligence, maneuver, and logistics—yet differ in ethics, metrics, and risk tolerance. This piece distills practical lessons leaders can adopt without importing the “war” mindset where it doesn’t fit.

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A group of people in business attire sits around a rectangular table in a strategy planning meeting. Laptops and documents displaying charts and graphs are spread across the table. A potted plant and coffee cups are also visible, enhancing the collaborative atmosphere.

Effective Strategy Planning for Business: A Comprehensive Guide

By Mark Hope / October 21, 2024 / 0 Comments

Effective business strategy planning ensures long-term success. In this guide, you’ll learn to create a […]

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A silhouetted figure navigates a futuristic, digital landscape, filled with geometric shapes and circuit-like patterns. This dynamic scene features a glowing sun in the distance, seamlessly blending reality with virtual elements in a complex, BANI framework-inspired abstract environment.

Navigating a BANI World: Strategies for Future Leadership

By Mark Hope / October 14, 2024 / 0 Comments

Lead with confidence in a BANI world—turn brittleness, anxiety, non-linearity, and incomprehensibility into strategic advantages with clear frameworks and resilient leadership tactics.

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Cover of The Art of War (Annotated); by Sun Tzu

The Art of War Annotated: Insights and Strategies for Modern Success

By Mark Hope / October 4, 2024 / 0 Comments

Unlock The Art of War with modern, practical annotations that translate Sun Tzu’s wisdom into decisive action. Each principle—know yourself and the enemy, shape the battlefield, win before fighting—is paired with contemporary applications for business, leadership, and military planning. Learn how to turn intelligence into advantage, craft asymmetric strategies, and avoid costly direct confrontations by targeting leverage points. Clear summaries, decision checklists, and real‑world case notes make timeless tactics immediately usable—from market entry and pricing to crisis response and team dynamics. Equip yourself to see patterns earlier, move faster, and win with precision.

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A digital hand appears to hold a glowing dollar sign with two arrows, one red pointing left and one green pointing right, symbolizing financial transactions and competitor strategy. The background is dark with abstract blue light patterns.

Price Competitor Strategy: Pros, Cons & Tips

By Mark Hope / October 2, 2024 / 0 Comments

A price competitor competes primarily on price, using discounts or lower list prices to win market share. This guide explains how to identify price competitors, benchmark their pricing, and choose strategies—differentiation, value-based pricing, and segmentation—to protect margins and grow sustainably.

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10 Lessons from The Art of War

10 Essential The Art of War Lessons You Need to Know

By Mark Hope / October 1, 2024 / 0 Comments

Master leadership and strategy with timeless Art of War lessons—discover actionable insights to outthink rivals, align teams, and win decisively in business and life.

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A person in a suit touches a virtual icon of a target with an arrow, symbolizing a goal. Other icons, representing Product Market Development (PMD), include a handshake, lightbulb, group of people, bar chart, and magnifying glass—denoting ideas, teamwork, success metrics, and search/research.

Understanding Product Market Development (PMD): Definition and Practical Uses

By Mark Hope / October 1, 2024 / 0 Comments

Product market development expands existing products into new markets, segments, or geographies to drive growth. This guide explains where PMD fits in the Ansoff Matrix and provides actionable steps, examples, and metrics to execute it effectively.

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Line icons representing VUCA world: Volatility, Uncertainty, Complexity, Ambiguity.

Mastering Leadership in a VUCA World: Strategies for Success

By Mark Hope / September 29, 2024 / 0 Comments

The VUCA world demands leaders who can create clarity, prioritize ruthlessly, and adapt quickly as conditions shift. This article provides practical frameworks to navigate volatility and uncertainty with resilient teams and decisive execution.

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A chessboard with golden chess pieces is placed on top of a digital world map with data visualizations, charts, and graphs. The king piece is the focus in the center, symbolizing strategic decision-making and global analytics—a true business wargame unfolding before your eyes.

Master Decision-Making with Boyd’s OODA Loop

By Mark Hope / September 21, 2024 / 0 Comments

Master the OODA Loop—observe, orient, decide, act—to speed up decision-making and gain an edge in fast-changing markets. This guide shows how to apply OODA in business with practical tips, examples, and common pitfalls to avoid.

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Business growth concept with graph and target

Competitive Benchmarking Examples: A Comprehensive Guide to Outperform Your Competitors

By Mark Hope / September 17, 2024 / 0 Comments

Master competitive benchmarking with real examples and step‑by‑step methods. Learn which metrics to track, how to build comparison frameworks, and how to translate findings into concrete plays that outperform rivals.

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Two silhouetted samurais facing each other with katanas drawn, stand on a grassy field at sunset. The sky is golden yellow with the sun low on the horizon, and three birds fly in the distance, as if illustrating a scene from "The Art of War.

The Ultimate Guide to Understanding The Art of War Book

By Mark Hope / September 13, 2024 / 0 Comments

Explore The Art of War by Sun Tzu—timeless strategy lessons to outthink rivals, lead with clarity, and win decisively in business and life.

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Two people in suits are examining a detailed map on a wooden table, strategizing as if engaging in the war of business. One points with a finger while the other holds a pen. Nearby, there's a tactical rifle, binoculars, and a small drone, tools for their high-stakes pursuit.

The Ultimate Guide to Mastering the War in Business Strategy

By Mark Hope / September 11, 2024 / 0 Comments

The concept of a ‘war in business‘ highlights how business competition resembles a military operation, […]

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